The structure of the animation service in the hotel. Course work animation at a hotel company. For adults

GOU SPO College of Hotel Management "Tsaritsyno" No. 37

Course work

By discipline"Organization of service in a hotel"

On the topic“Animation programs: tasks, goals, prospects”

Performed:

Student of group MG-34

Arutyunova Isabella

Specialty 100105

Teacher:

Yudina E. A.

Moscow 2007

1. Introduction……………………………………………………………page 3

2. Animation service in hotels

2.1. Creating a certain climate in the hotel……………………………………p.6

2.2. Personal qualities of an animator………………………p.11

3. Animation programs in the hospitality industry

3.1. Forms and tasks of animation programs……p.18

3.2. Sports and recreation area……p.24

3.3. Animators for children…………………………..p.26

4. Cultural and leisure activities………………p.29

5. Animation in Russia…………………………………p.32

6. The concierge is the same animator…………………………p.36

7. Conclusion…………………………………………p.39

8. List of references……………………………………………………p.42

Introduction

The hospitality industry is quite difficult to give any specific and comprehensive definition due to huge amount its constituent industries.

When examining the nature of the hospitality industry, it is important to recognize that it includes different areas and sectors, and also to consider the system of relationships that exist between the hospitality industry and other industries that are similar to it in many ways.

The entertainment, leisure and sports sector plays an important role in the overall infrastructure of the hospitality industry and solves various problems (primarily education, the formation of an optimistic mood, education, recreation, development of people’s culture). Filling your leisure time with entertainment and sports, a person relaxes and recuperates. Enterprises and organizations in the entertainment sector include circuses, zoos, amusement rides, playgrounds, recreation parks, as well as various entertainment enterprises - theaters, cinemas, concert halls, Philharmonic and much more.

Entertainment and sports industry enterprises act as independent and separate units, attracting significant material, financial and labor resources.

Hotel enterprises establish economic ties and business contacts with enterprises providing entertainment, leisure, recreation and sports services. Animation services are being formed in hotels to organize leisure and recreation for guests; in addition, many hotel enterprises have their own sports facilities (swimming pools, tennis, golf, water attractions and more), as well as cinema and concert halls, discos, various clubs, gaming establishments.

Increasingly, tourists planning a trip are interested not only in the living conditions and excursion program, but also in the presence and level of the animation team in the hotel, boarding house or resort complex.

Animation is a relatively new area of ​​resort activity, which involves the personal participation of tourists in game and theatrical show programs, sports and cultural and entertainment events. This phenomenon is the result of competition between resorts seeking to diversify their clients' holidays.

Animation teams work with tourists throughout the day: in the morning they invite them to game and sports programs, in the afternoon to theatrical performances, in the evening they organize a colorful show, birthday celebrations, acquaintance evenings, dance evenings, etc. For children and teenagers they offer game programs, water attractions, excursions, horseback riding, competitions, demonstrations of feature and animated films, work of various clubs. This activity is especially popular on vacation in Turkey, Egypt, Greece, Spain, and Cyprus.

The topic I have chosen is interesting and relevant, since a special place in hotel enterprises at the present stage of development is occupied by the animation service, which ensures the organization of animation activities for tourists. It is animation that is the source of large additional profit for the hotel and the attractiveness of the tourism product, therefore all modern hotel enterprises are interested in professionals of this profile. In my work I will reflect all areas of animation programs as in Resort hotels, and business hotels.

2. ANIMATION SERVICE IN HOTELS

2.1. Creating a certain climate in the hotel

Each person, moving into the category of a tourist, in some sense changes internally and expects from the upcoming vacation not just physical and psychological restoration of the body, but also something special and unusual. The hotel should become that place, an extravaganza, a fairy tale, where they could plunge into, discover a completely different world of the universe and forget for this week, two, three pressing problems of their real life.

And one of the main tasks facing the management of a hotel hosting tourists is not to disappoint these expectations.

Therefore, everything that is done in the hotel is aimed at organizing the most comfortable conditions for relaxation, creating an atmosphere of abundance, celebration, in general, all those prerequisites under which a tourist would want to return to this particular hotel again and again.

The implementation of these tasks is carried out by all hotel services. Starting from reception workers who greet tourists on the day of their arrival, maids who clean rooms, security workers who ensure the safety of their stay at the hotel, catering staff and other service areas, and ending with top managers, they strive to correspond to this idea. The mood of the tourist, the feeling of pleasure and a good impression of the vacation spent depend on everyone together and each individually.

Therefore, in training hotel staff, in addition to professional knowledge, skills and abilities, managers necessarily pay attention to such qualities as tact, friendliness, delicacy, sociability, the ability to listen carefully and promptly respond to the difficulties and problems of the tourist, so that he feels at his best. dear and welcome guest. One of the components that creates a psychological atmosphere have a nice rest, is a friendly attitude towards guests and an indispensable, sincere smile on the faces of the serving people. This is that “plus something else”, that highlight, which, although not included in the price, but only implied, plays a big role in creating the image and complete image of the hotel, enlivening the diverse range of services and equipment provided.

In addition, the hotel administration tries to organize work based on an individual approach to each client.

Congratulations on the birthday of tourists: based on registration sheets, employees identify guests whose birthdays fall during their stay at the hotel. A greeting card is prepared in advance for each birthday person, the table in the restaurant is festively decorated, a cake is ordered, music is played in his honor, and in the evening the animators from the stage congratulate tourists and say wishes.

Tourists who come to the hotel more than once are called “repeat guests”. When checking in for such clients, the administration sends a fruit basket and a postcard to the room in advance. Tourists who come to the hotel again are grateful and, of course, welcome guests, this means that they liked it last time and decided, given the possibility of such a variety of hotels to choose from, to spend their vacation here again. In addition, they are happy to recommend it to their friends, relatives, and work colleagues. Therefore, the administration is interested in having as many of them as possible and pays special attention to them.

All information on tourists is entered into the hotel’s computer database. Using its data bank, the administration corresponds with guests: congratulates them on holidays, happy birthdays, informs them about innovations for the next season, invites them to visit the hotel during their vacation, and offers discounts. The administration gives such guests priority; they can be allocated the best rooms in the hotel and provided with significant discounts on services.

VIP clients require a special approach. The name itself speaks for itself - these are very important people: politicians, artists, major businessmen and other well-known personalities. The administration prepares in advance for their meeting, sends champagne and fruits to the room, organizes an additional security system, offers additional services, reserves places in special restaurants, organizes transfers from the hotel to the airport, etc. A visit to the hotel by VIP clients increases the image of the hotel, significantly increases his income affects the rate of development of the hotel.

The hotel infrastructure must include all services necessary for comfortable stay and effective rest. The higher the category of the hotel, the greater the demands placed on the service sector. The hotel is like a mini-town, which also has its own doctor who provides round-the-clock medical service guests; and a mini-kindergarten with its own nurses, nannies, and teachers who can take full charge of caring for the children and give parents the opportunity to relax and have a calm and complete rest; these include hairdressers, where they can satisfy the most sophisticated requirements of guests from different countries; and shops that offer a wide variety of goods that a tourist needs on vacation. Each hotel has its own security service, which guarantees guests safety and peace.

Another important service at the hotel is guest relations. This service acts as an intermediary between guests and the hotel administration. Tourists turn to this service with all questions that arise during their stay at the hotel. The task of the staff of this service is to listen carefully, try to help, and correctly and sensitively solve the problems that have arisen. In addition, the service constantly conducts surveys of guests to study the requirements, tastes, wishes of tourists, and identify any negative aspects in the work. This helps to adjust the work of all hotel services, improve and improve the service. But the main people who play an important role in creating a particular psychological climate in a hotel are the animators, their personalities and their ability to create a special mood and feeling of comfort and coziness among tourists.

2.2. Personal qualities of an animator

In the process of interaction between tourists and hotel staff, the guest’s attitude towards the hotel, the routine established in it, the service, the comfort created specifically for him, and therefore the mood for relaxation, is formed. The friendliness and professionalism of the entire hotel staff receiving guests largely determines whether a tourist will want to come to this hotel again.

It depends on the qualifications of the animation specialists: how long will the tourist remember this rather short-term vacation in this hotel.

Animation is an entire industry in hotel services, an integral part of the entire service of a club-hotel (restaurant, sports ground, swimming pool, etc.). Animators are essentially the same entertainers who are hired to ensure that none of the guests get bored. In a word, an animator is the soul of society, a person who must maintain the public’s mood at the highest level. It’s not for nothing that the word “anima” itself, translated from Latin, means “soul”, “spirit”. But here, too, the main thing is not to overdo it and do everything to ensure that guests are satisfied with their vacation and the work of the animation team.

Animator - the same artist, and all his activities require constant dedication - every day, every minute, for fifteen or more hours a day. Not everyone can withstand such an active and stormy rhythm, which is why it is so important to organize the animators’ work well. A good animator is half the success of any event. Be it a birthday, wedding or corporate party. Long gone is the era of template holidays with toastmasters, toasts and traditional, boring competitions. New Age dictates new holiday standards. And animators play an important role here.

Who can animators portray? Anyone! Animators are the clowns we are used to, and characters from famous cartoons and feature films, they are also robbers and pirates. In a word, whatever your soul desires.

Animators will equally interest both children and adults. Children will happily accept the fun game, and adults will happily remember their childhood by participating in interesting competitions. The animators' performances are especially interesting because they involve viewers of the program in exciting interactive action.

Animator training is carried out today by many organizations, because this is really the profession that is needed in the field of holidays.

The structure of animation management can be imagined as follows:

Hotel General Manager

Manager-animator

Methodologist-animator Organizer-animator

Animators-performers

The main person in the animation system is the animation manager. He reports directly to the general manager, who in turn reports to the hotel owner.

As a generalist, the manager of animation activities is called upon to identify, satisfy and develop the socio-cultural interests of different groups of the population, develop targeted animation programs and social technologies for their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, and introduce effective pedagogical methods. development of cultural and aesthetic creativity.

The fundamental feature of a specialist animator is that knowledge of sociology, economics, political science, law, management theory, the fundamentals of directing and a number of other socially significant and very prestigious sciences today does not act as an end in itself, but as an essential means of realizing the leading metafunction of socio-cultural activity – introducing a person to the achievements of world culture, the full development of his creative potential.

The manager-animator must know the psychological and pedagogical foundations of managing the temporary team with whom he works, be a leader in a variety of tourist groups that differ in age, composition, education, social status, and be able to influence the opinions of others.

An aptitude for leadership is important, namely: the ability to take initiative, attract and direct the attention of others, offer them a solution, and the ability to speak the language of one’s supporters.

Animator managers must have high business qualities, deep knowledge of human psychology, and practical skills of working in a well-oiled environment.

The animation manager reports to:

· methodologist-animator (choreographer), who is involved in preparing scripts and staging shows, developing costumes and conducting rehearsals;

· organizer-animator, who provides the organization of the animation process with everything necessary.

In addition to the people who are directly part of the animation team, the artist (if he is not among the animators) also helps to make the performances brighter and more colorful, who designs the scenery for the performances, draws announcements, posters and other materials for them, and the tailor who sews and answers for the evening costumes of the animators.

Becoming an animator is not easy. An animator must initially possess certain work skills and abilities, and must also be psychologically prepared for this work.

In addition, special seminars and practical classes are held on dancing, developing a program for the season, and holding sports games and competitions. The animation program changes every two weeks, so the animator's working day is very busy.

The morning begins at seven o'clock. Personal hygiene, exercise, breakfast.

At nine in the morning, the animators gather for a meeting where organizational issues for the coming day are decided, after which communication with guests begins - yoga classes, morning exercises.

After lunch and water gymnastics in the pool, there is a break until dinner, and dinner is followed by the most intense animation program: performances, dancing with guests, socializing in bars, entertainment shows.

Together with the animators, there are singers, professional dancers and musicians, who are often specially invited and paid for by the hotel administration for the evening.

The salaries of the animators themselves vary depending on their work experience: an animator who does not dance, but only entertains the audience, can be offered a salary of 250-300 dollars. And dancing, singing and playing musical instruments, an animator who speaks at least English (and better yet, German) can earn $600 or more per month. In foreign hotels, knowledge of the Russian language is also very important - in the summer, up to 70% of the guests in these hotels are Russian-speaking tourists, so among the animators there are quite a lot of people from the CIS countries.

Well-developed club recreation systems require a large number of specialists in the field of animation activities.

By and large, the activities of an animator are aimed at developing the creativity of tourists, enriching the content of animation activities, searching for new forms of work taking into account modern demands, and using material and expressive means to the fullest extent.

And if you equip tourism workers with interesting and exciting programs that take into account age and psychological characteristics, local traditions and traditions of other countries, this will make tourism mass, capable of involving all social strata of the population, including young people, in its sphere.

Considering program tourism and animation services in hotels, we can conclude that in modern world in conditions of fierce competition in the tourism services market it is impossible to imagine hotel without organizing animation activities in it.

3. ANIMATION PROGRAMS IN THE HOSPITALITY INDUSTRY

3.1. Forms and tasks of animation programs

Currently, a completely new direction has begun to be actively used all over the world - animation, that is, the revitalization of recreation and the organization of direct impressions from personal participation in events.

This phenomenon in tourism is born of competition between resorts that are equal in the splendor of their interiors and service.

Animation (from the Latin anima - soul; animatus - animation) or leisure human activity is primarily associated with recreation (from the English recreation - restoration of strength). In the Explanatory Dictionary of Tourist Terms, the concept of “recreation” is defined as “expanded reproduction of human powers (physical, intellectual and emotional).” The Tourist Encyclopedia defines recreation as “the restoration and development of a person’s physical and spiritual powers through recreation, including tourism.”

The moral and psychological climate in society, its cultural level, physical and moral health depend on the organization of leisure time for the population.

Recreation is the restoration of human strength.

Rest is a means by which a person’s strength and performance are restored.

Leisure can also be defined as a means of restoring a person’s strength in the process of his activity (for example, amateur activities); that is, leisure is part of rest, since it does not include time for sleep and other immutable costs that we could call rest (Fig. 1).

Rice. 1. Recreation

Tourism is one of the most active and interesting species leisure activities that combine both exciting and educational activities. On hikes, trips, and travels, patience, courage, endurance, and curiosity are cultivated; Cognitive activity is encouraged on excursions; Creative abilities are developed in interest clubs.

Animation is considered as an activity for the development and presentation of special programs for spending free time. Animation programs include sports games and competitions, dance evenings, carnivals, games, hobbies, activities within the sphere of spiritual interests, etc.

Animation is a new direction in tourism, which is designed to “breathe soul” into tourism programs and thereby attract participants to them. Consequently, an animator is a specialist who develops individual and collective leisure programs, orients a person in the variety of leisure activities, and organizes full-fledged leisure.

A recreation program is a plan for conducting tourist, physical education, recreational, cultural, educational and amateur activities united by a common goal or plan.

Animation as a factor in human social activity acts as a form and method for studying current practice, which requires professionally trained specialists in this area of ​​social activity.

One of the areas of animation in the tourism industry is the animation of tourists’ holidays in hotels and recreation centers (resorts), where animators work with tourists constantly, and the main task of these workers is to prevent people from getting bored.

Most often, such employees are found in “all inclusive” type clubs. During the day, tourists can see them behind the counter of a boutique or teaching beginners on the court, at sports competitions or fishing trips organized for tourists.

In the evening, the same animators organize a colorful show, which includes the participation of tourists. Animators wear bright T-shirts as a uniform. On the T-shirt there is a card with the name of the animator and the flags of the countries whose languages ​​he speaks.

The preparation and development of animation programs is a special activity of the tourism industry. They include sports games and competitions, dance evenings, carnivals, games, activities within the sphere of spiritual interests, etc.

A recreation program is a plan for conducting tourist, physical education, recreational, cultural, educational and amateur activities united by a common goal or plan.

The functions of animation programs are the organization and management of cultural, recreational and sports events, their further distribution among tourists.

During the formation of the animation program, its organizers should answer the following questions:

1. For whom is the program made, where is it determined:

· age and gender of future viewers (if this is a family hotel, what is its contingent, will children, older people watch our program, etc.);

· social status and professional employment (is our hotel a closed club for aristocrats and a select part of businessmen or is it a youth camp for students)

· nationality (features of cultures and traditions);

· lifestyle of people vacationing at the hotel (classic, extreme, “domostroy”, etc.);

· health status (this is especially important in the development of sports and fitness programs);

2. What is the basis of the animation program (the main idea and goals for achieving it);

3. How to build an animated event.

As a rule, at the beginning of a new season, the chief animator, with the assistance of the team, develops and approves the animation program for the entire season.

An exact schedule of events is drawn up for each day of the week (by the hour), and each team member is assigned certain responsibilities for their implementation.

The general animation program is prepared in such a way that the entertainment and sports elements are varied in form, interesting to tourists, and that as many participants as possible are involved in the events.

Evening shows should be repeated no more than once every two weeks, based on a typically two-week stay at the hotel. The script, music, lighting, choreography, costumes - everything is clearly thought out and organized by team members and the director, who often takes part in show programs himself.

During lunch and before dinner, animators greet guests at the entrance to the restaurant, wish them bon appetit, get acquainted with newly arrived guests, communicate with those with whom they played today, sit down at tables, and trying to avoid pauses in the conversation, entertain guests and invite them to take part in games and entertainment shows in the afternoon.

All animators who are not involved in the performance take part in the preparation of evening shows and entertainment programs: they prepare scenery, costumes, other props, make up the actors, help them dress, etc.

3.2. Sports and recreation area

Sports animation requires theoretical preparation, since the result is only possible when there is a theoretical basis.

Sports animation is based on a healthy lifestyle. A healthy lifestyle combines everything that contributes to a person’s performance of social, professional and everyday functions.

Preserving and promoting health are the main functions of sports animation.

Particular importance in the complex of events aimed at entertaining tourists is given to all kinds of sports activities, competitions, and competitions.

And here everything that has been developed and created by humanity in this area can be used. this moment. These are games that have long been familiar to everyone with well-known conditions and rules; and completely new ones, developed right here, in the process of communication; and proposed by one of the vacationers, modernized, adapted to the given situation and borrowed from colleagues from a neighboring hotel.

Animators take part in games as players, presenters and judges. Their task is to stir up interest and control the progress of the game, resolving possible conflict situations.

During the game, the animator clearly sets out the rules, ensures its continuity, safety, organized beginning and ending with a mandatory outcome and announcement of the winners.

The animators create such an atmosphere of passion and excitement that nearby tourists switch their attention to the game and little by little they themselves get involved in the process.

The dynamism and spirited nature of competition allows people to liberate themselves and show some abilities and talents. And, besides, team games also bring people closer together.

Consequently, the created atmosphere of competition - on the one hand, and collectivism, mutual assistance - on the other, contributes to the revitalization of recreation, and this is the main task facing animators.

3.3. Animators for children

One of the important areas of animation activities in hotels is animation for children.

There are special children's clubs on the territory of five to four-star hotels: "mini" - for children 3-12 years old, and "junior" - for young people 12-15 years old. Here, parents can leave their children for the whole day under the supervision of experienced animators (usually with pedagogical education), to explore interesting places for their pleasure, or to lie quietly on the beach nearby.

The presence of a mini-club in the hotel is notified by a large colorful stand installed in the hotel lobby, at the entrance to the main restaurant or to the beach, which outlines the work schedule and upcoming events for children, so that upon entering the hotel guests can quickly find their way and find their way there. your child. The name of the mini-club is purely individual, but it determines the further policy and motto of this department (“Pink Hippo”).

The work plan, like the general plan for animation activities in the hotel, is drawn up in advance and, possibly, adjusted during the classes, depending on the number of children present and other conditions. In this regard, they must successfully combine and have the optimal number of sports and cultural activities necessary for the development of the child.

Working as an animator in a mini-club is a lot of work, so this person must take into account a number of physiological and psychological characteristics of children of different ages, create such conditions that any child would be interested in it and be able to express and realize himself as an individual.

To organize effective work with children, it is necessary to have appropriate premises for children to stay in the summer months and in bad weather, equipped with various equipment for drawing, modeling, outdoor and educational games, etc.

Each day invariably begins with introductions (children stand in a circle, say their name, repeat and remember the names of others) and has its own theme, which is revealed during sports and educational activities and competitions, jointly staged small performances, concerts and holidays.

In the evening, everyone gathers for a performance, where, dressed and painted with the help of animators, they play previously learned roles on stage.

So, the work of a mini-club in a hotel is a creative and painstaking process, and the task of a children’s animator is not just to organize children’s leisure time, to develop their cognitive, physical and psychological spheres, but also to organize such an organization in which every day a child spends in the mini-club, would turn into a whole event, a holiday that will remain a vivid impression his rest.

4. Cultural and leisure events

The basics of cultural and leisure animation of tourist services in hotels are:

· an integrated approach to organizing events;

· freedom to choose these activities;

· theatricalization: the use of various techniques and all types of art (painting, music, literature), while the course of the event is determined by the script;

· personification.

Traditional forms of organizing such events include:

· carnival (folk festival in the form of a street procession, parade, masquerade),

· reception (a meeting of people that does not involve dancing);

· banquet (mass gathering of people, which is based on abundant food);

· mystery (theatrical production of a play with religious content);

· raus (an event to invite spectators before presentations, cultural and leisure programs);

· ceremony (cult reverent /state/ act, which is carried out in strict order /ceremonial/);

· show performance, mass spectacle.

In order to successfully create an entertainment program for a hotel, you need to decide on a number of criteria , namely, with:

· a genre that creates a special atmosphere and sensations for the audience (drama, clownery, musical, etc.). In this case, the numbers and fragments must be combined in such a way that a single picture and a related structure of the elements of this representation are formed;

· the name of this show, which creates the mood and reveals its essence;

· a scenario plan, which indicates a list of elements, fragments, events in the process of their development, characters, their relationships and movement. There must be a beginning, a climax and a denouement:

· script, i.e. detailing the points of the script plan, as well as work on the literary part - elaboration of monologues and dialogues, study of speech style;

· director's plan - translation of literature into the language of action (if it is a production based on a literary work), compilation and coordination of a continuous effective chain, and work with technology, light and sound.

In addition, it is important where this action will take place (on a summer playground, in a bar, near a pool), to determine the tempo, rhythm, inclusion of spectacular moments and the rehearsal period.

Evening shows are a major part of the hotel's entertainment program. They should be very diverse in content, staging, costumes and be interesting for all vacationers. As a rule, all animators take part in them. The organizers strive to make each performance bright, colorful, memorable, each of them should have its own zest.

And the form of evening shows can be very different: this is a small everyday scene performed by actors-animators, and a serious theatrical performance in which spectators from the audience and guests invited in advance to play a particular role can take part.

5. Animations in Russia

Animation as an independent branch of the hotel business appeared in Russia when, 5 years ago, in the first hotel of the HELIOPARK Hotels & Resorts chain, HELIOPARK Country Resort near Moscow, animation services were first organized, which were already different from Western models. Since then, the Russian approach to animation, adapted to the needs and mentality of domestic tourists, has been consistently developed by network specialists. Today, the professional organization of animation programs is still the hallmark of the HELIOPARK Hotels & Resorts chain and a mandatory attribute of recreation in country and resort hotels of the chain.

In Russia, the most traditional forms of animation are “Neptune’s Day” in the summer, building a snow fortress, creating an ice sculpture, playing snowballs in the winter, “ Knight Tournament", "Gladiatorial fights", holding extreme games "The Last Hero", " Desert Island" In any Russian city The service program can include a visit to a Russian hut - real or stylized in antique style. Tourists can be taken there in troikas with bells and shown a theatrical performance: “ancient masters” in Russian national costumes weave carpets on a loom; weave baskets, baskets, bast shoes; cut out spoons and bowls; Russian folk songs and dances are performed.

You can also prepare a program in the form of a ritual holiday “Russian loaf”. Wooden benches and tables are placed in the clearing. In the center there is a Russian stove, which is heated with wood. The accordion and balalaika sound, and folk songs create a special flavor. Girls in elegant sundresses with kokoshniks greet guests with bread and salt. Tourists prepare pies, bagels, gingerbreads, loaves, try hot cakes, and receive books with recipes for preparing Russian folk dishes as gifts.

It will be no less interesting to take part in the “Tournament of Heroes”, where there will be a meeting with Ilya Muromets, Dobrynya Nikitich and Alyosha Popovich. For this purpose, a fortress is erected, a theatrical performance takes place: horse racing, spear throwing, archery, weight lifting, sword fighting, passing an improvised medieval obstacle course, displaying ingenuity and resourcefulness. Each new competition confronts the participant with a choice: quit the race or continue the fight for the title “Hero of the Russian Land.”

Tourists can also get into a “gypsy camp”: a clearing, wagons, tents, horses, a bear tied to a tree, a fire. Guests are treated to wine, gypsy songs are played, and beauties in colorful clothes perform fiery dances. And the old gypsy will predict fate using cards or tell fortunes by hand.

This is Russian exotica. Of course, in different countries There is a variety of cultural and entertainment programs - from traditional to exclusive. Some of them may well be borrowed by our resorts. For example, in Colombia there are tomato fights, in Italy - orange fights, in Thailand and Indonesia - banana fights. The main thing is that fruits and vegetables must be soft so that opponents do not injure each other. Our tourists will certainly enthusiastically take part in such events.

On the territory of many resort complexes in Tunisia you can find bazaars on wheels, which come for one day and demonstrate an oriental folk show with belly dancing. Every Sunday in Sri Lanka, “Dances of the East” festivals are held; everyone can undergo short-term training in the art of oriental dance. The fashion for Arabic dances is in full swing here - a few lessons for vacationers would be very appropriate.

In Italy, groups of animators organize theatrical shows in Rome - gladiator fights in the Colosseum, torchlight processions of the Crusaders, competitions of knights in the Pantheon, the temple of all gods, Renaissance balls. An analogy with the tournaments of Russian heroes, which we discussed above, is quite appropriate here.

In the Czech Republic and Hungary, show programs “Meeting with a Ghost” have been developed - theatrical performances in which animators play pranks on tourists and involve them in amazing, chilling adventures. In Russia, “everything is in order” with evil spirits, and there are many adrenaline lovers.

6. The concierge is the same animator

In Moscow, basically all hotels are business hotels, and the usual animation program service in these hotels will not be acceptable, since the clients of business hotels are businessmen. And as additional services, some hotels, for example National, Metropol and others, consider services such as Guest Relations and concierge service.

The main functions of Guest Relations are to provide complete information about the hotel’s capabilities with a list of current and planned events, information about VIP services, organization medical care, providing babysitting services and much more.

The functions of a concierge in most cases relate to the leisure of guests: ordering seats in restaurants, booking air and railway tickets, theater tickets, organizing excursions, as well as information about various institutions and events in the city.

Concierges are hotel staff. But concierges may not be hotel employees, but independent entrepreneurs who buy from the hotel the right to do this work on its territory. They hire their own helpers.

There is an organization called “Golden Keys of Concierges”, which includes concierges best hotels Moscow and St. Petersburg. The specificity of the work of a hotel concierge is to provide the client with absolutely any services, and especially those that cannot be performed within the hotel. The advantage of ordering services from a concierge is that the client receives everything from one source – the hands of the concierge, without wasting time making various requests to different companies and people. Moreover, it doesn’t matter whether he is a hotel guest or not. When ordering services from our concierges, the client can be sure that his request will be fulfilled on time, efficiently and accurately, since all employees are professionals, have extensive work experience and many business connections in Moscow, Russia and abroad .

Here are the main types of services provided by the organization, although the limits of this list can only be the client’s imagination:

· Motor transport. Cars/limousines/trucks/minibuses/buses.

· Excursions/guides.

· Translators.

· Theater tickets. Purchase/delivery.

· Air tickets. Booking/confirmation/change of date/delivery.

· Railway tickets. Booking/delivery.

· Mobile phone rental.

· VIP class service at the airport.

· Bodyguards.

· Flowers. Purchase/delivery and more.

The most inventive and experienced concierges also perform unusual tasks. Example: a guest arriving from Italy to Moscow for business purposes needs to congratulate his wife on her birthday. He turns to the concierge of the hotel where he is staying with a request to deliver a bouquet of flowers to Italy for his wife. In this case, the concierge must contact the Italian concierge service and arrange for the delivery of the bouquet to a specific address. It takes years for a concierge to develop a wealthy clientele. In addition, you need to know and be able to do a lot to be a good concierge - know in every detail the life of the hotel and its services, speak several languages, have a sociable character, have good connections in the city, and maybe even outside it. Some hotels have special groups that perform the functions of concierges, tour guides, and translators. The groups work with tourists who do not speak the local language.

Conclusion

The global growth and development of tourism around the world has a great impact on the content and organization of professional tourism education.

According to experts, currently the inclusion of animation programs of a cultural-educational, sports-tourist, and entertainment nature in the content tourist routes and travel, the work of hotels increases their prestige and demand in the tourism services market.

While having fun, a person or a group of people satisfies their spiritual needs, evaluates their own personality, and analyzes their role on the scale of various subsystems. Entertainment processes are carried out both in natural and artificially created environments.

The entertainment industry aims to create conditions for entertainment, that is, a set of phenomena on the presence of which the entertainment process depends.

The social orientation of the development of the entertainment industry is expressed in the fact that it serves the formation of new personal and social needs, as well as the manifestation and development of needs under existing conditions. The entertainment industry, solving multifaceted problems (primarily education, the formation of an optimistic mood, education, recreation, and the development of human culture), essentially forms and develops personality. By filling part of his free time with entertainment, a person restores himself as a work unit.

The experience of developing the entertainment industry in various countries allows us to imagine the fundamental composition of its independent units.

In world practice, the sphere of entertainment services for the population includes tourism enterprises, including tourist accommodation facilities. A number of enterprises, organizations, and institutions provide entertainment in the form of their non-core activities. In addition to hotels, these include recreation areas and historical sites.

The entertainment industry acts as an independent, relatively isolated part of the economic system, attracting significant material, financial, and labor resources. In this regard, entertainment industry enterprises are characterized by specific technologies, management systems, results of activities, labor organization, and personnel.

The study of tourists as consumers of specific entertainment industry outcomes is certainly of great importance. In a broad sense, a tourist’s joyful emotions can be associated with any moment of a tourist trip (moving to a vacation spot, the fact of changing his location, and the vacation itself). Special types of activities are also carried out that purposefully evoke appropriate emotions. Patterns of consumption of entertainment industry products should be studied in comparison with a person’s previous lifestyle.

So, based on this work, the following conclusions can be drawn:

1. international tourism plays an increasingly prominent role in the global economy and is becoming one of its most important factors. Animation technologies are becoming increasingly important in tourism.

2. In the modern world, in conditions of fierce competition in the tourism services market, it is impossible to imagine a hotel complex without organizing animation activities in it.

3. Animation in hotels plays a great role in creating a favorable psychological climate in the hotel, thereby creating the prerequisites for the repeated arrival of guests, which significantly helps to increase the image and income of the hotel.

Bibliography

1 . Akimova G. E. " Best games for children from 2 to 7 years old", St. Petersburg, 2001.

2 . Gulyaev V. G. “Organization of tourist activities”, Moscow, 1996.

3 . Dolmatov G. M. “International travel business: history, reality and prospects", Rostov-on-Don, 2001.

4 . Zorin I. V. “Personnel management. Planning a career in tourism." Moscow, 2000

5 . Kvartalnov V. A. “Finance and Statistics”, Moscow, 2003.

6 . Kotler F. “Marketing. Hospitality and tourism", Moscow, 1998.

7 . Chebotar Yu. M. “Tourist business”, Moscow 2000.

8 . Chudnovsky A.D. “Hotel and tourism business”, Moscow 1998.

9 . Newspaper about emigration, work, leisure, study abroad “Zagranitsa”, April 15(68), 2002.

10 . Voyage magazine, April 2000.

11 . Magazine "The Whole World", No. 35(2) 2002.

12 . Magazine "Tourism", No. 37 1997

Animation is a kind of service with the goal of improving the quality of service, and at the same time, it is a kind of advertising, re-attracting guests and their friends, also with the goal of promoting a tourism product on the market to increase the profitability of the tourism business. Hotel animation is one of the effective means of attracting guests to the hotel. It also influences a positive assessment of the hotel’s performance as a whole. These are a kind of additional services to the client, the purpose of which is to awaken positive emotions in them, to feel satisfaction from their vacation and a desire to come to this hotel again. The main task of animation workers is to prevent people from getting bored. The preparation and development of animation programs is a special activity of the tourism industry. Kinds animated services:

1. Animated “show museums” (tourists, sightseers are greeted at an exhibition in a hotel, etc. by “revived” historical characters, involving them in direct action). 2. Sports games and competitions. 3. Dance evenings. 4. Carnivals. 5. Games. 6. Costume, ethno-folklore, adventure, hobby tours, etc. Structure management animations Can introduce to myself next way: Hotel General Manager; Animator manager; Methodologist-animator; Organizer-animator Animators-performers.

The main person in the animation system is the animation manager. He reports directly to the general manager, who in turn reports to the hotel owner. The animation service manager organizes and coordinates the work of all departments. It must be remembered that the presence of an animation service indicates the status of the hotel. IN last years An increasing number of tourist complexes are trying to raise the level of service precisely due to the presence of an animation service in their structure. Characteristic personnel hotel animated services: The main person in the animation system is the animation manager. He reports directly to the general manager, who in turn reports to the hotel owner. Animator managers must have high business qualities, deep knowledge of human psychology, and practical skills of working in a well-oiled environment. To the manager By animations obey:· methodologist-animator (choreographer), who is involved in preparing scripts and staging shows, developing costumes and conducting rehearsals; · organizer-animator, who provides the organization of the animation process with everything necessary. Turanimator - specialist involved in the development of individual and collective animation programs. General characteristic organizer recreation And entertainment. Animators are called specialists in organizing leisure time at tourism enterprises, hotels and other institutions. Becoming an animator is not easy. An animator must initially possess certain work skills and abilities, and must also be psychologically prepared for this work. An animator is the same artist, and all his activities require constant dedication - every day, every minute, for fifteen or more hours a day. Not everyone can withstand such an active and stormy rhythm, which is why it is so important to organize the animators’ work well. A good animator is half the success of any event. TO qualities creative personalities include:

• 1. the presence of a new or unattained significant socially useful worthy goal (or system of goals);
• 2. the presence of a program (or package of programs) for achieving the set goal and monitoring the implementation of these programs;
• 3. desire and implementation of a huge amount of work to implement the plans;
• 4. mastery of techniques for solving problems encountered on the way to the goal;
• 5. the ability to defend one’s ideas, endure public rejection, misunderstanding of the chosen path, the ability to “take a hit,” loyalty to the goal;
• 6. compliance of the achieved results (or correspondence of their scale) with the set goal.

When implementing an animation strategy, the chief animation manager's priority is to create a viable structure. Bringing the organizational structure of the animation service in line with its strategy and the strategy of the hotel enterprise as a whole is one of the basic principles of strategic management. This emphasizes the importance of animation activities in the overall strategy of the hotel enterprise and the need to provide these activities with resources (human, material, financial). This also indicates that animation activities are strategically important for hotel management.

When forming the organizational structure of the service of a large hotel tourist complex, consisting of several functional units, it is necessary to strive to create a communication and coordination system that:

• 1) Maximizes the contribution of departments to improving the quality of animation services;
• 2) Limits the costs of implementing animation services;
• 3) Minimizes the expenditure of time and energy on contact between divisions, services and departments of the hotel.

The classic way of coordinating the activities of the organizational units of a division is to determine their place in the hierarchical structure so that the most closely related units report to the general manager of hotel animation.

In order to unite the strategic efforts of interrelated structural units, the chief animation manager can use coordination teams, groups for performing cross-functional tasks, a system of mutual formalized reporting, and emphasize teamwork and cooperation. The right to make decisions in this case should be transferred to a lower level of management or directly to animators (performers) who are at the “front line” and have the necessary information to assess the factors and consequences of implementing the decisions and actions taken.

In the process of developing animation activities, changing its concept and strategy, the organizational structure of the service must also be changed, since it is impossible to implement a new strategy within the framework of the old organizational structure.

The structure of the animation service of a tourist complex can be proposed as the most optimal tool for solving the main problems and implementing the main functions of animation management. In theory, every employee in the animation department should specialize in one area, but in practice, for budgetary reasons, this is rarely possible. However, we must strive for this.

Formation of an effective organizational structure of animation management is one of the most important tasks of the chief animator of the TC. Depending on its size, various (more or less branched) organizational structures of the animation service - departments - are possible (Figure 4).

The structure and personnel composition of the TC service also depend on its size and type, functional purpose and range of technical animation systems, geographical location, concepts and animation programs and other factors. Let's consider the most common version of the regular structure of a hotel animation service, consisting of several departments (sports animation, show animation, mini-club, creative activities department, etc.).

Each department has specific responsibilities, but there are events that all members of the animation team prepare together. The smaller the animation service is, the greater the burden falls on its members, the more they must help each other and be interchangeable. Let's consider the responsibilities of each department of the animation service.

The sports department is headed by a sports chief instructor. The work of this department is the most intense and active, since sports animators are in direct contact with guests throughout the day (in motion, in play), spending most of their time near the pool or on the sports ground. Throughout the day, they offer guests different sports activities every 30 minutes (aerobics and rhythmic classes, water skiing, water polo, beach games, darts, badminton, etc.).

In a group of sports animators, responsibilities must be clearly assigned so that their work and rest alternate, since they expend a lot of energy when carrying out their events. Each sports animator conducts a strictly defined number of events and must be well aware of the rules of the games and competitions being organized, as well as be able to provide the necessary safety instructions.

The main difficulty in the work of sports animators is to attract guests to their events. It is especially difficult to recruit the required number of people for sports games during the daytime, when they prefer to relax and sunbathe. In this case, animators have to show maximum ingenuity: dress up in clown costumes, hand out invitations, announce prizes on the radio, etc. It is even more difficult to maintain interest in their events so that guests want to come to them the next day. To do this, the animator has to constantly come up with some details, highlights, surprises, so that any game turns into a fun show.

Despite the fact that the main task of sports animation is to provide vacationers with maximum physical activity and involve as many of them as possible in their activities, it is important to observe moderation in everything, remembering that there is a category of guests who do not accept leisure and great physical activity. These people will find another way to have fun, so the animator can be persistent in moderation, but in no case can he be intrusive.

All sports animators must have appropriate training, always be fit, slim, cheerful and sociable.

The show animation department is usually created in large hotels, where it is possible to pay for the work of the animation team. In this case, professional musicians, dancers, and artists are recruited. But most hotels and tourist complexes do not have the opportunity to pay the work of professional artists, so all show performances are prepared by animators from other departments together.

The show animation department constantly employs a professional choreographer, who often combines the duties of a director, producer of evening entertainment programs, a DJ, a decorator and a costume designer. Other animators are involved in working in the department as needed.

If evening entertainment programs are held frequently, rehearsals are held during the daytime, when free from activities with guests. Typically, animation services have their own developed programs and scripts that are offered to animators for learning.

Show programs most often include humorous skits, excerpts from famous musicals, and dance performances. Depending on the financial capabilities of the hotel, professional pop and folk groups, circus performers, etc. may be invited to entertain guests. This adds variety to the program and gives the animation team the opportunity to relax.

The show animation department is responsible for holding discos (for both adults and children), teaching vacationers dance movements, performing songs and conducting other musical and entertainment events.

The mini-club is an important department of the animation service, especially for hotels and tourist complexes aimed at attracting family tourists. For them, the opportunity to relax with their family and not be burdened with constant activities with children is a very attractive factor. The main responsibility of the mini-club animators is to organize an interesting, complete rest for children, giving parents the opportunity to find entertainment to their liking.

As a rule, the mini-club is located on the territory of the tourist complex, in the most beautiful, cozy and peaceful corner. It should be well equipped: at a minimum, have a relaxation room with a TV, comfortable children's furniture, a set of games and an outdoor playground. Some hotels have several playgrounds with different equipment and a children's pool. This department is headed by the mini-club chief. The number of animators employed in the mini-club depends on the size of the tourist complex. It is better if several animators work in the mini-club, because in this case they have the opportunity to work with children by age group.

For each age group, it is advisable to draw up a program in advance and select age-appropriate games and entertainment. The animators of this department have a great responsibility for the life and health of children, so they must be well aware of age characteristics, remember that children cannot stay in the scorching rays of the sun for a long time without hats, carefully monitor their behavior in the water, etc.

In addition to the entertainment function, mini-club animators also perform an educational function, so they must know the basics of pedagogy and psychology, be able to answer children’s questions, explain the rules of the game, and tell something interesting.

The department of creative activities is the department of animation services in tourist complexes that do not have sufficient material resources for organizing leisure activities. This is the organization of activities of clubs based on interests. Here they can offer guests to do knitting, embroidery, burning, modeling, drawing, beading, etc.

These departments take root especially well in tourist complexes and hotels located in the centers of any craft or folk craft. Tourists with great pleasure, under the guidance of experienced craftsmen, try to paint a nesting doll or weave lace themselves.

The departments discussed are most common in the animation service, the structure of which can be more ramified, depending on the variety of services provided. For example, this service may include swimming and hiking instructors, balloon pilots, etc.

However, most hotels and shopping centers have a rather modest animation team in terms of numbers. In this case, it is very important to properly organize the work of all departments of the animation service in order to achieve high service results and satisfy all the interests of vacationers.

The analysis is carried out in two stages: first, the entire market is examined hotel services similar hotels are traditional recreation areas for Russians in Russia, and then an analysis of the animation activities of similar enterprises in the region is carried out.

First stage. It is also advisable to analyze the animation activities of hotel enterprises in stages:

• - at the first stage, animation services of hotels belonging to hotel chains (with various management companies) are considered;
• - at the second stage - the best independent hotels of the 3-5* categories, including eco-, park and SPA hotels of the 3-5* category, considered as the main competitors of the hotel based on a similar focus.

This approach allows us to assess the current state in more detail and outline prospects for the development of animation in the hospitality industry.

Animation services for hotels in Russia (with various management companies). It is advisable to consider how the management principle (inclusion in hotel chains) influences the organization of animation services in hotels. The results of the undertaken analysis of advertising materials and website content of each hotel, as well as an analysis of reviews of the services of these hotels on various websites, are as follows.

In coastal hotels representing hotel chains in Russia, animation services form an important part of hotel services. All hotels have animation services that operate on a software basis. The personnel of the animation services in each hotel is represented by specialists (in the children's animation departments - with pedagogical education). Hotels are developing two animation areas in parallel - adults and children, actively using the hotel's material and technical base for these purposes. Animation programs generally correspond to the concepts of hotels. In children's animation programs, two different approaches can be traced: segmenting the target children's audience into groups up to 5 years old, up to 10 years old) and teenagers (10-16 years old).

Animation services correspond in quality to the level (category) of hotels and at the same time serve as a “marker” high level quality of service and are positioned as competitive advantages. These include holiday animation programs for schoolchildren and weekend programs for adults and children; sports and recreational programs for children and adolescents with an educational component. In hotels that are switching to the service standards of hotel chains, animation services are planned for the coming years in the presence of standardized (for a given chain) adult and children's animation.

Despite the fact that in the hotels of some hotel chains, mainly only children's animation programs are developed (for example, in hotels included in the Rezidor Hotel Group), in general it can be said that management companies (Premier Hotels, Heliopark Group, etc.) develop hotels hotel chains pay special attention to the development of animation, striving to make it one of the “markers” of high quality hotel services provided by matching the concept, corporate identity, original software solutions, professional staffing and the effective use of the hotel’s material and technical base during the off-season. This approach can generally be considered consistent with global trends in the development of hotel animation. Based on the criterion of providing animation services to vacationers, included in the main package, these hotels have clear competitive advantages over other coastal hotels in Russia. It seems logical that diving equipment rental services are provided for an additional fee; boats; photo and video support during dives, as well as excursion services with travel outside the hotel.

Features of animation in independent hotels in Russia of the 3-5* category. High-price hotels, whose basic package of services includes extensive animation programs for adults and children, position the animation service as their main competitive advantage. They not only provide animation services to hotel guests, but also publish information about them on the hotel website. The animation programs of the named hotels correspond to the concept of “ family vacation”, are highly variable in types and forms of animation, and involve reaching not only tourists, but also the local population as part of weekend animation programs (thematic days and weekend parties). The programs include a training component based on the interests of hotel guests (from salsa lessons to hand-made). It is typical that the animation programs of some hotels include family themed stylized parties that unite (within one event) adults and children, which helps ensure a complete family holiday and intra-family integration in special (recreational) conditions.

The staff of animation services is represented by specialist professionals (in children's animation departments - with pedagogical education); in some hotels, the animators are students, who are supervised by the manager of the animation service - a specialist in the socio-cultural sphere or the field of hospitality.

High-quality animation, organized on a software basis, is the core of the concept and the main competitive advantage of Russian hotels (new market participants) that are not part of hotel chains. The provision of animation services in a single complex of services for guests on an all-inclusive system allows these hotels to be recognized as the best already in the first years of their operation.

Features of animation in recreational - eco-, park- and SPA hotels categories 3-5*. In eco-health, park and SPA hotels in Russia of category 3-5*, hotel animation services are developing poorly, with the exception of some hotels, whose animation program for adults and children is most often original and is positioned as a competitive advantage of the hotel (advertised on the website) . The staff of the animation service of such hotels is represented by specialists in physical education and rehabilitation (in the children's animation department - with pedagogical education), and animation services form part of the main package.

In general, it can be said that less than a quarter of all Russian hotels covered by the study use the potential of hotel animation to increase competitiveness, sales volumes and (ultimately) profitability of enterprises, observing the most important requirements for the provision of animation services at the level of international service standards (Table 4.1).

Table 4.1

Levels of animation development in coastal hotels in Russia

Second phase. Analysis of the animation activities of hotel enterprises in the region. At this stage, the state of the animation component of hotel services at nearby enterprises in the region is analyzed, which, to a first approximation, can be considered as likely competitors of the hotel in question. The results of the undertaken analysis of advertising materials and website content of each of the hotels in the region (A, B, G) in which the considered (selected) hotel enterprise is located, as well as an analysis of reviews of the services of these hotels on tourist sites are summarized in Table. 4.2.

Table 4.2

Organization of hotel animation in hotels in the region, considered as the main competitors of the selected hotel (example)

	Characteristics of the animation program and identified competitive advantages
	The animation program is provided to guests (both adults and children) of the hotel in a wide range, is updated annually, and published on the hotel website (used for advertising purposes). In particular, animation aimed at children includes activities in the children's room, in the pool, as well as the organization of children's parties and entertainment. Carrying out children's parties "as a gift" from the hotel if a child guest has a birthday. The main children's program is included in the basic package price. Organization of excursions (for an additional fee)
	Adult and children's animation does not have a declared software basis. Services of a children's room, nannies and teachers for children over 3 years old are provided for an additional fee. Activities and entertainment options for adults are also available for an additional fee. Not published on the hotel website (not used for advertising purposes)
	The animation program is provided to hotel guests, but is not published on the hotel website (not used for advertising purposes). Two animation directions are developing - adults and children. The adult animation program corresponds to the concept of an “eco-hotel” - the priority of sports, recreational and recreational activities. The children's animation program corresponds to the hotel concept: it includes daytime games and entertainment in the children's room and by the pool, and educational events. Original creative activities for children (painting T-shirts to commemorate the hotel) - a publicity stunt. Animation services are included in the basic package
	Animation services are offered in a minimum amount, but at no additional charge, for example: babysitting services are offered for children; For adults, sports and recreational activities are held in the swimming pool, gym and entertainment in the disco club. Published on the hotel website (used for advertising purposes)
	Animation services are offered at a minimum for an additional fee: babysitting services are offered for children; for adults, they are limited by the capabilities of the material base, for example, sports and recreational activities are held in the swimming pool, gym, and entertainment events in the disco club. Not published on the hotel website (not used for advertising purposes)
	Animation services are not offered. Babysitting services available for an additional fee
	Animation services are not offered

Based on this table, a conclusion is drawn about the minimum required volume of animation services for the hotel in question. So, if the resources of the hotel where animation services are planned correspond approximately to the resources of Hotel B, then to ensure competitive advantages this hotel needs to provide a minimum level of animation services at the level of Hotel A. Determination of the actual volume of animation services will be determined by a more detailed analysis of the potential resources of the hotel enterprise and economic indicators of program effectiveness.

The structure of the animation service of a hotel or tourist complex can be proposed as the most optimal tool for solving the main problems and implementing the main functions of animation management.

In theory, every employee in the animation department should specialize in one area, but in practice, for budgetary reasons, this is rarely possible. However, we must strive for this.

Formation of an effective organizational structure of animation management is one of the most important tasks of the animation manager of a tourist complex. Various (more or less branched) organizational structures of the animation service - departments - are possible.

The structure and personnel composition of the tourist complex service also depend on its size and type, functional purpose and range of technical animation systems, geographical location, concept and animation programs.

Let's consider the most common version of the staff structure of a hotel animation service, consisting of several departments.

Rice. 2. Staff structure of the hotel animation service

Each department has specific responsibilities, but there are events that all members of the animation team prepare together. The smaller the animation service is, the greater the burden falls on its employees, the more they must help each other and be interchangeable.

Let's consider the responsibilities of each department of the animation service.

Sports department– headed by a sports chief instructor. The work of this department is the most intense and active, since sports animators are in direct contact with guests throughout the day (in motion, in play), spending most of their time near the pool or on the sports ground. Throughout the day, they offer guests different sports activities every 30 minutes (aerobics and rhythm classes, water skiing, water polo, beach games, darts, badminton, etc.).

In a group of sports animators, responsibilities must be clearly assigned so that their work and rest alternate, since they expend a lot of energy when carrying out their events. Each sports animator conducts a strictly defined number of events and must be well aware of the rules of the games and competitions being organized, as well as be able to provide the necessary safety instructions.

The main difficulty in the work of sports animators is to attract guests to their events. It is especially difficult to recruit the required number of people for sports games during the daytime, when they prefer to relax and sunbathe. In this case, animators have to show maximum ingenuity: dress up in clown costumes, hand out invitations, announce prizes on the radio, etc. It’s even more difficult to maintain interest in your events so that guests want to come to them the next day. To do this, the animator has to constantly come up with some exclusive details and surprises so that any game turns into a fun show.

Despite the fact that the main task of sports animation is to provide vacationers with maximum physical activity and involve as many of them as possible in their activities, it is important to observe moderation in everything, remembering that there is a category of guests who do not accept active recreation and heavy physical activity . These people will find another way to have fun, so the animator can be persistent in moderation, but in no case can he be intrusive.

All sports animators must have appropriate training, be slim, cheerful and sociable.

Show animation department – As a rule, it is created in large hotels, where it is possible to pay for the work of the animation team. In this case, professional musicians, dancers, and artists are recruited. But most hotels and tourist complexes do not have the opportunity to pay the work of professional artists, so all show performances are prepared by animators from other departments together.

The show animation department constantly employs a professional choreographer, who often combines the duties of director of evening entertainment programs, DJ, decorator and costume designer. Other animators are involved in working in the department as needed.

If evening entertainment programs are organized frequently, then rehearsals are held during the daytime, when free from activities with guests. Typically, animation services have their own pre-developed programs and scripts that are offered to animators for learning.

Show programs most often include humorous skits, excerpts from famous musicals, and dance performances. Depending on the financial capabilities of the hotel, professional pop and folk groups, circus performers, etc. may be invited to entertain guests. This adds variety to the program and gives the animation team the opportunity to relax.

The show animation department is responsible for holding discos, teaching vacationers dance movements, performing songs and conducting other musical and entertainment events.

Mini club– an important department of the animation service, especially for hotels and tourist complexes aimed at attracting family tourists. For them, the opportunity to relax with their family and not be burdened with constant activities with children is a very attractive factor. The main responsibility of the mini-club animators is to organize an interesting, complete rest for children, giving parents the opportunity to find entertainment to their liking. As a rule, the mini-club is located on the territory of the tourist complex, in the most beautiful, cozy and peaceful corner. It should be well equipped: at a minimum, have a relaxation room with a TV, comfortable children's furniture, a set of games and an outdoor playground. Some hotels have several playgrounds with different equipment and a children's pool. This department is headed by the mini-club chief. Number of animators employed in mini-club, depends on the size of the tourist complex. It is necessary that several animators work in the mini-club, only in this case they have the opportunity to work with children by age group.

For each age group, it is necessary to draw up a program in advance and select age-appropriate games and entertainment. The animators of this department have a great responsibility for the life and health of children, so they must be well aware of age characteristics, remember that children cannot stay in the scorching rays of the sun for a long time without hats, carefully monitor their behavior in the water, etc.

In addition to the entertainment function, mini-club animators also perform an educational function, so they must know the basics of pedagogy and psychology, be able to answer children’s questions, explain the rules of the game, and tell something interesting.

Department of creative activities– department of animation services in tourist complexes that do not have sufficient material resources for organizing leisure activities. This is the organization of activities of interest clubs. Here they can offer guests to do knitting, embroidery, burning, sculpting, drawing, beadwork, photography, etc. Such departments as a structural unit are quite rare. These departments function especially well in tourist complexes and hotels located in the centers of any craft or folk craft. Tourists with great pleasure, under the guidance of experienced craftsmen, try to paint a nesting doll or weave lace themselves.

The departments discussed are most common in the animation service, the structure of which can be more ramified, depending on the variety of services provided. For example, this service may include swimming and hiking instructors, balloon pilots, etc.

However, most hotels and tourist complexes have a rather modest animation team in terms of numbers. In this case, it is very important to properly organize the work of all departments of the animation service in order to achieve high service results and satisfy all the interests of vacationers.

Animation service specialist model

One of the main tasks facing service sector enterprises, where the object of activity is a person and meeting his needs, is the effective organization of the work of employed workers and the level of their qualifications.

It must be remembered that The tour animator must have the following personal qualities:

communication skills;

patience;

responsibility;

intelligence;

have acting abilities and the makings of a born leader.

To maintain a high standard of service, the hotel requires well-educated, talented, honest and disciplined entertainers who enjoy their work. They set the mood for vacationers, have the most contact with guests, play a key role in events, are the voice of entertainment programs, and are responsible for the pleasure, joy, friendship and activity of guests.

General requirements for animators: the following:

the ability to create a family atmosphere, an atmosphere of joy and friendship;

ability to communicate with any guest;

knowledge of all leisure activities, English and German languages;

education, honesty, discipline, reliability, talent, friendliness and smiling;

ability to work in a team;

ability to change jobs to various animation concepts of different hotels;

the ability to enjoy work;

be no older than 30 years old;

absence of addiction to alcoholism and drug use;

possession of mental and physical health, absence of chronic diseases, allergies to the sun.

The last requirement is one of the most important, since the working day of an ordinary animator in a hotel lasts from eight in the morning to one in the morning and consists of performing many functions outdoors.

Touranimator is also associated with the formation of an intellectual base (a bank of standard scenarios and programs), a description of methods and forms of working with vacationers, and a generalization of domestic and foreign experience in organizing leisure activities.

The work of highly qualified tour animators requires a lot of effort and energy, the involvement of creative potential, is associated with high responsibility for the life and health of people, at the same time, it is free, creative work that requires high qualifications and extensive knowledge.

Thus, animators must be well-rounded and skilled in organizing and conducting most types of animation programs in all their forms. To do this, animators must receive education in the appropriate educational institutions and constantly improve your skills.

Lecture 4. Technology for creating animation programs

The concept of “technology for creating animation programs.”

Compositional construction of script material in animation programs.

Montage as the main method of compositional construction of animation program scripts.